Mission/Vision/Values

VISION

TO INSPIRE YOU WITH PERFORMANCE SOLUTIONS YOU NEVER KNEW YOU NEEDED AND CAN’T IMAGINE LIVING WITHOUT.

MISSION

UNDER ARMOUR MAKES YOU BETTER.

TEAM VALUES
 
1. LOVE ATHLETES

Make things that make them legendary.

2. STAND FOR EQUALITY

United we win.

3. FIGHT ON TOGETHER

Adversity fuels victory.

4. CREATE FEARLESSLY

Dare to lead. Never follow.

5. ALWAYS CONNECT

Live at the center of the consumer’s life.

6. STAY TRUE

Completely honest. Perfectly imperfect.

7. THINK BEYOND

Better athletes in a better world.

8. CELEBRATE THE WINS

Take time to take pride.

VisionMissionValues