It all started with an idea to build a superior T-shirt...
In 1996, Under Armour was born with the original 0039 Compression T-shirt that boosts muscle performance and wicks moisture, keeping athletes cool, dry, and light.
Because temperature doesn't stop an athlete from training...
The original Under Armour® ColdGear® Mock gave athletes the ability to battle the elements with a soft, brushed inner layer that circulates heat and an element- battling outer layer that keeps you dry and protected.
o Lightweight design
o Moisture Transport System
o Second-skin design
o Reinforced turf sleeve
o LockerTag technology
Jog Bra #0034
Grippie sleeves (00326G “Grippie” LS Turfshirt)
Men’s performance underwear (0066 SportBrief, 0067 BoxerBrief, 0068 BoxerShort)
Power in Pink line
New Prototype non-cleated training shoe
Performance running footwear
Team USA Olympic Bobsled Speed Suit
The one-piece speed suit was custom designed for the 2010 Olympic Bobsled teams using a unique design of Under Armour ColdGear® compression fabric.
The suit keeps the athletes warm, dry, and light on the track by wicking moisture away from their bodies. The suit also supports muscles with strategic compression that's highly mobile to boost strength and maintain a full range of motion.
Micro G basketball shoes
The end of old-school foam cushioning. It’s practically weightless and incredibly low to the ground, which gives you quickness. Lethal quickness.
o It’s lighter than traditional foams, so you move faster.
o It’s lower than traditional foams, so you cut quicker.
o It’s bouncier than traditional foams, so you elevate higher.
o It’s stronger than traditional foams, so you feel cushioned longer.
With technology years in the making, the revolutionary design of the UA Coreshorts supports your entire core and boosts performance, so you run your fastest and beat your man down the field, court, or ice every time.
Armour39 Compression Shirt (Formerly Known as E39)
The UA Armour39™ is an Under Armour compression shirt fitted with electronic touchpoints that track the body's natural biometric signals and send them to a tiny device on the front of the shirt that we call "The Bug." The Bug easily transmits data to a computer, where trainers, coaches, and the athlete can review it and react to help the athlete constantly get better.
In '96, we changed the game and built a better T-shirt with our sweat-wicking, fast-drying synthetic. After years of declaring cotton is the enemy, the Brand took what Mother Nature made and made it better. Charged Cotton® has the comfort of cotton, but dries much faster and performs with an athlete's boby.
Charged Cotton Storm
It's everything you love about cotton—but a lot better. Old school cotton soaks up water like a sponge and weighs you down. UA Charged Cotton® Storm is water-resistant, so you stay warm, dry, and fast. Now, whether you're on the mountain, running, practicing, or playing, you don't have to worry about the weather.
UA uses coldblack® technology, a revolutionary fabric that reflects even the nastiest heat. So whether you're running a marathon in the desert or just playing 18 holes in the summer heat, black out the sun... and stay cool, dry & protected.
UA Spine Venon Running Shoe
Lightweight cushioning. Flexible support. UA Spine technology gives athletes every advantage in one system: light, responsive cushioning with flexible but supportive comfort. You'll never have to sacrifice cushioning for stability ever again.
UA Highlight cleat
Super-High. Ridiculously light. No more tape. No more extra weight. Just shockingly light, super-streamlined, fully locked in speed. That's what you get from UA CompFit® technology. With incredible support and feel around your ankle, you'll be able to fly downfield better than ever.
The Armour Bra
The revolutionary Armour Bra™® has ended every woman's fight with her sports bra. The Armour Bra™ lets you choose both your band and cup size, so it fits your body perfectly. Now, instead of squeezing into a small or falling out of a large, you've got a bra that feels like it was made just for you. In other words...it's perfect.
UA C1N MC, Cam Newton’s Signature Cleat
Super-High. Impossible to stop. Build for Cam Newton, the QB of the future. The shoe’s Icy Diamond synthetic upper offers durability in a sleep, go-fast design, while the molded 4D Foam footbed reduces cleat pressure and forms to the foot for optimal comfort. This convergence of brand-new technologies means you can join Cam Newton and usher in a new caliber of performance footwear.
With the UA Speedform, we destroyed the rules of footwear construction. This is what fast feels like, only the originators of performance apparel could make the ultimate performance ”moon shot” a running shoe that actually fits. We took inspiration from spacesuits and paired it with the material innovation of a bra to create the seamless heel cup… the holy grail of fit.
We fixed zippers! Closure clicks & holds together for easy, struggle-free zipping that can survive even your toughest outdoor adventure.
Steph Curry made his UA debut with the Curry One, a basketball shoe designed to forever change the game. The Charged Cushioning absorbs impact and converts it into responsive quickness, while the AnaFoam upper delivers body-mapped fit, lightweight structure, and support. Each Curry One features Curry’s signature SC30 logo and the quote “I CAN DO ALL THINGS” written on the padded mesh tongue.
ClutchFit Technology, a second skin of advantage that activates under pressure, locking you in with superior fit and feel. We took our signature compression technology—the stuff beloved by athletes everywhere—and we added our exclusive new Clutchfit pattern. It expands and contracts to form to the contours of your body, both at rest and in motion. It doesn’t just fit you…it fits how you move.
Roots of fight collection
Introducing the Roots of Fight Boxing Collection, a collaboration between Roots of Fight and Under Armour. This partnership pays tribute to the pioneers of preparation. It’s a celebration of a level of hard work most people can’t even comprehend, but every single person in the world respects. #IWILL
Making good on its promise to break into wearable tech, Under Armour launched UA Record, the world’s definitive health and fitness network dedicated to helping you lead a healthier life. You can track, analyze, and share your fitness activity with the first ever social network for athletes and fitness enthusiasts. By simply connecting your fitness device with a family of health and wellness apps, you can monitor your activity, sleep, workouts, and nutrition, all with the touch of a button.
Precision fit. Responsive cushioning. Maximum control. Control the game with the seamless precision fit and quick feel of the Curry Two’s speedform technology. The shoe’s heel and midfoot shanks lock in stability through the heel and eliminate sliding. Charged Cushioning absorbs impact throughout the entire shoe and converts it into a responsive burst to make your first step and every change of direction explosive. The Curry Two turned rookies into All-Stars with real innovation that works.
Fat Tire GTX Shoe
The Fat Tire Gore-Tex Shoe can turn even the most unforgiving mountain terrain into your new playground. In 2015 this shoe won the “Outside Gear Of The Show” award inspired by the tires used on fat bikes, which run at lower PSI and bounce over tough terrain, giving riders the ability to go through anything and everything. That versatility is now available to all athletes, thanks to the shoe’s 100% waterproof Gore-Tex construction and Michelin Wild Gripper outsole.
Drive One Golf Shoe
Combine lightweight breathability and aggressive power with the UA Drive One Golf Shoe. Performance microfiber uppers treated with Outdry® waterproofing deliver comfort in any conditions. Removable dual density sockliners combine with Micro G® midsole foam to create support through the stroke. Anatomically engineered outsoles fitted with CHAMP® Zarma Tour® spikes generate superior traction to offer game-changing support and style.
Cool Switch cools your body & skin so you can perform longer. As you heat up and sweat, the “crystal” pattern inside your shirt activates, drawing heat away from your body and cooling your skin at the same time. The innovation has been proven to keep you cooler and empower you to perform longer. When everyone else is falling off, you just “flip the switch” and keep going hard.
ColdGear Reactor Jacket
You can stay warm in even the coldest weather with the Under Armour ColdGear Reactor Jacket. Its intelligent insulation adapts to any activity for non-stop comfort and total versatility, and UA’s exclusive MagZip closure clicks and holds together for easy, struggle-free zipping. With built-in wind-resistant and water-repelling technology, Mother Nature will never cramp your style, or your workout, again.
UA’s latest outerwear innovation is part sweatshirt, part jacket, all performance. Its dual layer, wind-resistant fleece keeps you warm, while its water-resistant UA Storm technology keeps you dry. The exposes fleece hood repels water without sacrificing breathability, and the woven overlays add protection and hold in warmth. The Swacket is your new go-to for a stellar performance outside of the gym, whatever the weather.
Back in 2014, Under Armour’s footwear team was given a challenge. Analyze the world’s fastest runners…and make them even faster. In other words: defy the limits of speed. NASA-born Dyneema—the world’s strongest fiber—is woven into the upper. It’s stronger than steel but so light that it floats on water. Below that, the team built a Pebax propulsion plate into the midsole. Like a launching pad, it maximizes energy at toe-off for explosive movement.