Volunteer Support
Program Support
Promo Product Support
 
 
Global Philanthropy Guidelines & FAQ

Required Criteria for Eligibility

We welcome grant applications from organizations that serve in communities in which Under Armour lives, works, shares. To be eligible, requests must align with one of our three cause areas and must adhere to the criteria identified below.

Note: All requests MUST be submitted through this online system. No requests submitted via email, fax, mail or phone will be considered.

There are four types of applications available to eligible organizations.

Program Support: resources to support programs that directly contribute to and support our core areas of giving.

  • We seek to work with organizations that demonstrate programs with measurable outcomes.
  • Financial grantees must be able to report out semi-annually.
  • Financial grants are limited to a term of eligibility that cannot exceed three years
  • Must specifically fit within our three focus areas.

Product Support: Under Armour product provided to organizations as they work to directly support our core areas of giving. Each organization is entitled to apply for an in-kind request once annually.

Product 3.0 "P3" Sign Ups: Each organization is entitled to sign up to be added to the P3 Roster twice annually.

Volunteer Request: Teammates are empowered to be the game changers in their communities through volunteerism. Each organization is entitled to apply for an in-kind request twice annually.

Giving Exclusions

The following guidelines highlight the areas of giving that are currently outside of our scope and cannot be considered for sponsorship:

Individual athlete or team sponsorships. It's our job to find you. Our sports marketing team is actively engaged in the discovery of those athletes and teams that reflect our Brand Values and will be the best ambassadors of our Brand. Further, to ensure clear distinction among our charitable giving and marketing efforts, we do not provide product donations to individual athletes or sports teams, including youth sports teams.

Tax-Exempt Status. Under Armour will only consider one contribution request per year from organizations classified as IRS 501(c)(3) tax-exempt nonprofit (or similar classification globally), located in communities where the company has a significant business presence.

Individuals. Under Armour will not consider donation requests for personal assistance, scholarships, stipends, grants or other forms of individual support. Instead we commit our charitable giving resources to organizations that reflect our giving areas that have grown with our Brand.

Fundraising Events. As a general rule, Under Armour directly supports program initiatives and as such does not financially support fundraising events (dinners, dances, walks/runs, etc.).

Geography. Under Armour retains the right to support organizations in areas where the Brand has a business presence. Organizations outside our geographic reach  will not be considered for grants.

Organizations. Under Armour will not contribute to churches, religious causes, teams or organizations that actively oppose the company's position on issues.

Organizations operating parallel to our current partnerships. We give directly to the non-profit groups that serve the causes and populations we are committed to support, like the Wounded Warrior Project as part of our UA Freedom initiative.  We do not commit monetary resources to fundraising events for these organizations or any other efforts that mirror the commitments and partnerships we have already established.

Compliance. Compliance. We expect organizations receiving contributions to be in compliance with the requirements of the Equal Employment Opportunities Act, Americans with Disabilities Act of 1990, and other federal, state, and local laws and regulations. Specifically, UA prohibits philanthropic support to non-religious organizations that have a written policy of discrimination against individuals based on race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, family or care-giver responsibilities, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military/veteran status, or any other characteristic protected by local, state or federal law.

**Under Armour reserves the right to adjust giving exclusions at any time**

Office Locations


  • Austin
  • Baltimore
  • Denver
  • Houston
  • Nashville
  • New York City
  • Pittsburgh
  • Portland
  • Rialto
  • San Francisco
  • Toronto

How We Support Partners Who Meet Criteria

Program Support
In each of our core areas of giving, Under Armour maintains long term relationships with organizations and/or causes.  During the review and approval process, preference may be given to these organizations and/or causes at the sole discretion of Under Amour Global Philanthropy.  

Product Support
We provide product support to those organizations serving within our three cause areas.

Product 3.0 "P3" Sign Ups
Under Armour has the opportunity to provide support through the donation of assorted, out of season, Under Armour product to non-profit organizations who are the game changer in the cities where we live, work and play.

Follow the link to add your name to our Product 3.0 "P3" Roster.

Volunteer Support
Under Armour is relentless in our effort to create positive change through volunteerism by building a strong network of engaged Teammates and connecting them with opportunities to give back in the communities we share around the Globe.

Through volunteer programs and partnerships, Teammates are empowered to be the game changer in their community.

Follow the link to submit your request for volunteer support.


IMPORTANT GRANT DEADLINES

Program Support Grants:
February 1-February 28
July 1-July 31

Product Support Grants
February 1-February 28
July 1-July 31

Product 3.0 "P3" Sign Ups
January 1-January 31
July 1- July 31

Volunteer Support
Rolling all year

To check the status of an application, visit your account here

If your request is for a wholesale account, sports teams, group sales (group or clubs of 15+ members) or corporate sales please visit www.uaallaccess.com.

Please note the below regarding the application process:
Due to the volume of requests, wholesale account applications take up to 4-6 weeks for approval Annual Sales are expected to exceed $75,000/yr Brick & Mortar shops (store fronts) only ASI dealer/distributor requests will not be considered at this time