Brand News
    Under Armour Takes Over Badger Country With University of Wisconsin Partnership 10.09.2015
    MADISON, Wis., Oct. 9, 2015 /PRNewswire/ -- Under Armour (NYSE: UA) and the University of Wisconsin-Madison today announced their new long-term partnership at a press conference on the school's campus. Under Armour Founder and CEO Kevin Plank joined the University's Athletic Director Barry Alvarez to formally announce that the global leader in perf... Read More

    Under Armour Challenges Youth Hockey Teams to Compete for a Chance to "be the Habs" for a Day 10.05.2015
    Global Performance Brand Teams Up with the Montreal Canadiens for Storm the Centre Competition MONTREAL, Oct. 5, 2015 /CNW/ - Most hockey players in Quebec dream of taking the ice with the Canadiens at the Bell Centre. Under Armour and the Montreal Canadiens' Youth Hockey Development Program want to make that dream a reality... Read More