Press Release

Under Armour Extends Partnership with Austria Ski Federation OESV

July 23, 2015 at 12:00 AM EDT

Munich, Germany (July 23, 2015) – For the past four years the innovative sports performance brand Under Armour has been an official apparel supplier of the Austria Ski Team. This successful partnership has been extended for an additional two years, until May 31, 2017. The brand strengthens its role as the official sponsor of the OESV/Austria Ski Team to now include performance training gear (apparel, equipment, compression and recovery apparel), as well as running and training footwear.

Under Armour is proud to exclusively partner with one of the biggest sport federations of Austria, along with numerous popular athletes. By signing a separate deal, Under Armour can feature some of the federation athletes for brand campaigns and events.

Under Armour is looking forward to working with Marcel Hirscher, as a new, global testimonial: With only 26 years of age, Marcel Hirscher is a four-time winner of the overall world cup. Alongside Lindsey Vonn he will be the face of the Under Armour winter sports category.

"I am super excited to be a part of the Under Armour team. I really like the brand and the products work great. I'm looking forward to our upcoming projects", says Marcel Hirscher, a big fitness enthusiast and perfect fit for the brand.

Under Armour also signed Julia Dujmovits, current Olympic gold medalist in the Ladies Snowboard Parallel Slalom. Furthermore there is the opportunity to sign additional athletes for exclusive Under Armour campaigns.

"Four years of partnering with Under Armour made us confident to not only extend, but strengthen our agreement. Under Armour, as a young, global brand suits perfectly to our world-class roster including Marcel Hirscher. We are sure, that this cooperation will help the OESV, our athletes and UNDER ARMOUR to gain more brand awareness in Austria, as well as internationally," states Prof. Peter Schröcksnadel, President of the Austria Ski Federation OESV.

For more information on Under Armour, please visit UA.com.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.

 

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CONTACTS:
Erin Wendell
Under Armour, Inc.
410-952-3800
ewendell@underarmour.com

Tai Foster
Under Armour, Inc.
443-691-2633
tfoster@underarmour.com