BALTIMORE, Oct. 13, 2016 /PRNewswire/ -- Applications are now being accepted for the 2017 Cupid's Cup Entrepreneurship Competition, presented by Under Armour Founder and CEO Kevin Plank. As the signature program of the Plank Foundation for Entrepreneurship (PFE) with over ten successful years of tremendous growth, 2017 will bring another evolution as the competition moves to Chicago, with Northwestern University hosting the event next spring. The University's reputation of being a top-tier incubator for entrepreneurs offers the perfect opportunity to expand Cupid's Cup and continue to grow the competition. The expansion to Northwestern University marks the start of a rotation of host venues, as Cupid's Cup continues to move across the nation.

As a thought leader and advocate of entrepreneurship, Plank continues to inspire the entrepreneurial spirit with his own success story. The name of the event is a nod to one of Plank's first businesses - Cupid's Valentine Rose Delivery - an enterprise that he started as a student at the University of Maryland to sell roses on campus. Those profits eventually became the seed money that launched Under Armour.

Cupid's Cup aims to reach the top entrepreneurial minds in the country, and more importantly, to inspire and foster the community of college students and recent graduates who have already followed Plank's lead and are running their own companies.

The Cupid's Cup participants will be competing for over $100,000 in total cash prizes, access to Kevin Plank's professional network and the prestigious Cupid's Cup title.

The competition is open to undergraduate and graduate students currently enrolled at accredited colleges and universities, or recent alumni of those institutions who are 30 years old or younger. Applicants must be running a legal business entity that has demonstrated proof of traction. There is no fee to apply.

The application deadline is January 1, 2017. Validation Day (semi-finals) will be held on February 8, 2017 at Under Armour's global headquarters in Baltimore, MD, with the final competition scheduled for March 30, 2017 at Northwestern University'sPick-Staiger Concert Hall.

To apply and learn more about Cupid's Cup, please go to www.cupidscup.com.

About Plank Industries
Plank Industries is a privately-held company with diversified holdings in commercial real estate, hospitality, food and beverage, venture capital and thoroughbred horseracing, all under the Sagamore group of brands. The company is based in Baltimore, MD, USA. Under the leadership of Tom Geddes, Managing Partner, Plank Industries serves as the family office and investment arm of Kevin A. Plank, founder, Chairman and CEO of Under Armour, Inc. (NYSE: UA, UA.C).

About Plank Foundation for Entrepreneurship
The Plank Foundation for Entrepreneurship (PFE) is a non-profit subsidiary of Plank Industries dedicated to fostering the American spirit of entrepreneurship in a new generation. The signature platform of PFE is Cupid's Cup, a nationwide competition with a ten-year history of identifying and supporting extraordinary young entrepreneurs. PFE also supports entrepreneurship through nonprofit programs and events in Baltimore, particularly at City Garage (www.citygarage.vc).

About Under Armour
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.

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SOURCE Under Armour, Inc.