Submit an Idea

Submit an Idea

In 1996, Kevin Plank founded Under Armour, the most innovative brand in all of sports, based on a simple idea to build a better T-shirt—a T-shirt that would wick sweat, support muscles, and keep athletes cool and dry in the heat. That idea came to life in the company’s first product, the original Under Armour compression T-shirt, style number 0039. It was the first of its kind in the world.

At our core, nearly two decades later, we are still entrepreneurs and innovators. But we understand that great innovation can come from both inside and outside of our company.

My39, Under Armour’s idea submission tool, is designed to give outsiders from around the world the chance to empower athletes everywhere by sharing their ideas about new products, new technologies, and new advancements.

If you have an idea with real potential, you’ve probably been wondering who can take your idea and bring it to the consumer. The good news is, you are in the right place!

Simply put: we want to hear your idea. What’s your 0039? Tell us now.

To protect ourselves and outside innovators, we’ve created an online submission process for carefully managing all ideas. Please follow the link below to get started.